Sunarisa, J: Analysis of Sugar-Free Claimed Beverages and It

The study was executed in order to understand sugar-free beverages market and understand the effect of sugar-free label on beverages' packaging toward purchase intention. The research was conducted in the form of online questionnaire and experiment to 149 respondents domiciled in Bandung, Indonesia. The survey consisted of 55 questions in the form of open-ended and closedended questions. The questionnaire data is then analyzed using descriptive and cluster analysis. The result shows that there are 4 clusters which have distinctive demographic, ...