Internet marketing via search engines with an emphasis on platforms and pay-per-view portals

Diploma Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Paderborn (Chair of Business English), language: English, abstract: For almost ten years, the Internet, a global data network, has been an open medium for public use, leading to a closer relationship between producers and customers. This relationship is the result of the two main characteristics of the Internet: on the one hand it offers new ways of communicating, while also developing new channels of distribut ...