Cultural Clash and Cultural Due Diligence at DaimlerChrysler

Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Hamburg University of Applied Sciences (Wirtschaft / AIM), course: AIM Aussenwirtschaft und Internationales Management Seminar 7. Semester HAW Hamburg, 49 entries in the bibliography, language: English, abstract: The following paper deals with the topic "Cultural Due Diligence and Cultural Clash" using the example of Daimler and Chrysler's merger in 1998. The paper is therefore dealing with the corporate culture in a compa ...